A Brand name in driving organizations including Rotary Clubs. I have clearly elucidated across various fora the necessity for organizations and Business enterprises to carve out distinctive niches as a means of cultivating clientele loyalty. This is important because of intense competition among organizations. In liberalized economies, where the entry and exit of enterprises are unhindered, the cultivation of resilient and robust brand name becomes paramount to weathering challenging and disruptive circumstances. It is against this background that I extend my heartfelt congratulations to Rotary International for its remarkable achievement in upholding the Rotary Brand on a global scale
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